In some locations, there seems to have been a bit of negativity about this issue so let’s talk about it. If you have a terrible agent who does nothing and you’re locked into an exclusive arrangement, then that’s not ideal.
On the other hand, if you have an open listing where you place your property for sale with multiple agents, there’s less incentive for agents to propel the sale of your home forward. You still have the right to sell the property yourself, which means no agent commission and therefore no incentive for any of them to do anything to help you sell your property. This could mean your property languishes on the market for months.
You want to build a relationship with one agent whom you trust. That agent will focus on your property and nurture you through the process (which can be stressful even under ideal conditions), negotiate with a buyer and help you achieve the highest price possible. The bottom line? Go for an exclusive agreement with one agent.
What will your real estate agent do for you?
Ever wondered what a real estate agent really does for you when selling your home? There’s more to our job than taking some photos and putting a description of your property on realestate.com.au, domain.com.au or in the window of the agent’s office. Our role is to help you sell your home for the highest price possible and we use all the weapons in our armoury to make that happen. I’m going to go through just some of what makes us valuable to sellers and how an exclusive listing works better for you in the long run.
Exploring existing relationships
All professional real estate agents strive to initiate and maintain excellent relationships with vendors and potential buyers. We don’t put your home on the market and wait for buyers to call. Instead, we actively recruit buyers so we can match them to our vendors for faster sales and higher sale prices.
Communication
To save you the stress of wondering what’s going on with your home sale, we will let you know of any developments. You can choose how often you want us to contact you but we’ll keep you up to date with any offers, market movements up or down and anything else that might have an impact on your sale. It’s our job to help you through the process and help you feel confident.
Local expertise and appraisals
As real estate agents, we are constantly reviewing the local market, prices and migration patterns. We use quality information to support gaining a good handle on the value of different types of properties in the market. Importantly, we’re talking to buyers and know what they’re prepared to pay. This means we can give you an accurate appraisal so you can make plans for buying your next dream home and moving to the next stage of your life.
Exclusive marketing
The key is ‘strategy’. If you engage just one agent exclusively, your agent has more incentive to do a deep dive into the type of property, its unique features and what is most likely to appeal to buyers. We’ll help you prepare your home or lifestyle property for sale so it looks fantastic both in the photos taken by a professional real estate photographer and when buyers inspect your property in person. To make your property stand out, you do need top-quality photography, presentation and smart targeted marketing.
Negotiation
We work with sellers and buyers to achieve a result that everyone is happy with. Over the years, I’ve worked with vendors who had a fixed price in their heads and were reluctant to budge. Once I understand their goals for the sale – that could be moving out of the area, downsizing or exchanging a lifestyle property for one in town – I can help them arrive at a mindset that will accept a fair price, one that helps them achieve their goals.
Need advice on selling your Gloucester region property?
As a proud local, I’m here to guide you through the process of selling your home. I specialise in lifestyle, rural and residential properties. I’ve done it myself and helped many families over my career. I take a bespoke approach to marketing and selling your property. And I’m different, so give me a call; I’m here to help.
