Top tips for selling Gloucester region vacant land

Top tips for selling Gloucester region vacant land

Selling a house or apartment is relatively straightforward for a seller or real estate agent. Buyers can walk through the space, picture their furniture in the home and imagine themselves living there. Vacant land, however, presents a different challenge. It’s a blank canvas, and the key to attracting buyers lies in igniting their imagination.

In this article, I talk about the pro tips we use for selling vacant land so sellers get the price they need in a realistic time frame. We’re selling not a piece of land but a dream property. In this article, I go through the steps we take to position the property.

Step one: Understanding the land

Before we do anything, we assess the condition of the land and the access to utilities and amenities.

  • Condition: Is it cleared and levelled or does it need some work?
  • Location: Is the property on a busy road or is it semi-rural? We need to mention proximity to schools, hospitals, shopping centres and public transport.
  • Utilities and services: Is the land connected to essential services like electricity, water, sewerage and internet? If not, how easy will it be to get connected to essential services or what alternatives (such as water tanks) are possible?

Step two: Who is our buyer?

The next step is identifying our target market. Who’s the most likely buyer for your land?

While our potential buyer isn’t as obvious as they might be for a house, some possibilities include:

  • Investors: Are you selling land with potential for future development or subdivision? We would target investors who may be drawn to the vacant block’s long-term value.
  • Home builders: Families or individuals looking to build their dream home could be a great fit. If home builders are our market we highlight the benefits of a custom build on your land. (More about that later.)
  • Land banking: This can be an option for buyers acquiring land for future use, such as building a holiday home or waiting for development opportunities.

Step three: Marketing strategies to inspire

Once we’ve decided on our primary target market and the land’s strengths, we can get going with our marketing approach.

  • Partnering with builders: We’ve collaborated several times now with a builder, G. J. Gardner Homes. One of their representatives will visit the land, choose an optimal building site and provide professional renders of potential homes on your land to showcase the possibilities. In essence, they create a house-and-land package that’s highly appealing and helps buyers to a faster decision. Here is a sample of one of their rendered homes on a block I sold recently at Henley St, Stratford via Gloucester.
  • Leveraging technology: We use online real estate platforms like realestate.com.au and Domain. These are essential for reaching a broad audience. We also insist on getting professional photography as most buyers look online first before making an enquiry. Photography could include drone shots and clearly marked boundaries so buyers understand what they’re getting.
  • Using social media: Don’t underestimate the power of Facebook and Instagram. Targeted social media ads can put your land in front of the right viewers.
  • Traditional signage: Despite our online lives, there is power in a well-placed ‘For Sale’ sign for capturing the attention of potential buyers driving by.

Step three: The details

We aim to inspire so we’ll go all-out to highlight our local lifestyle, emphasising the natural beauty and recreational opportunities in our area. We’ll also have information on hand about zoning regulations, easements and any restrictions on land use. Of course, we’ll have researched comparable land sales in the area to ensure a realistic asking price. Sometimes we might suggest getting a full land valuation. Getting the price right will help attract buyers and potentially lead to a faster sale.

Strategy wins

Selling vacant land in NSW requires a strategic approach. By understanding the target market, showcasing the land’s potential and implementing creative marketing strategies, we can transform the perception of your plot from an empty space to a highly desirable property. This way we aren’t selling land only, we’re selling a dream and a future.

Need advice on selling your Gloucester region property?

As a proud local, I’m here to guide you through the process of selling your home. I specialise in lifestyle, rural and residential properties. I’ve done it myself and helped many families over my career. So give me a call; I’m here to help.

Creating a dual-purpose room in your Gloucester region home

Creating a dual-purpose room in your Gloucester region home

Gone are the days when we had the luxury of having dedicated rooms for each function. In the 21st century, modern living demands flexibility; creating a dual-purpose room is a great way to maximise space without sacrificing functionality or style.

I’ve often had to come up with ideas in my own life, so I thought I’d share them with you.

Limiting functions

While it’s tempting to create a multipurpose room, I suggest we stick to the concept of dual purpose, that is, two functions. Trying to cram too many activities into one space will make your home look cluttered and your design incoherent.

Guest room or home office?

Although many of us have had home offices for ages, they’re mostly afterthoughts jammed into what should be a serene guest room. We want a productive space that transforms into a guest room without fuss. When you’re looking at the layout, think about it from both your guest’s perspective and your work needs.

Defining spaces in dual-purpose rooms

While I think using high room dividers can chop the space up, there are other ways to define spaces that aren’t so harsh. A friend of mine in a studio apartment has a low bookcase between her bed and the rest of the living space. It doesn’t block light from the window but stops her bed from being the dominant element. If you must use a room divider, make it open shelving (although then you’ll have to dust the shelves). If you fill only every second shelf, you won’t sacrifice light. Alternatively, translucent panels on a sliding track can allow for openness and offer privacy when needed.

Curtains, especially if you run them on a hospital-type ceiling track, can soften spaces while providing privacy.

Functional furniture

Murphy beds or wall beds can be a magic space-saver in a dual-purpose room. If you search, you can find some superb wall beds. The ones I love come from Italy via a Sydney store, The Comfort Shop. Although these multi-purpose pieces of furniture are beautifully designed, some pieces come at eye-wateringly high prices. However, some versions have a sofa, bookcase or desk attached, so you get more than one piece of furniture. A local wall bed will cost you around $2,500. The beauty of the wall bed is it stays hidden until it’s needed.

You don’t need a big desk occupying space when you don’t use your office daily. If you have a cupboard, you can convert it with a fold-down desk and some shelving to hold any stationery items. Close the door, and your ‘office’ will be out of sight.

Folding tables can be brilliant for saving space. I’ve seen a dining table that, fully extended, seated six people but folded down to the size of a hall table. Folding chairs were stacked neatly out of the way, leaving a vast space to be used as a yoga room and kids’ playroom. This family ate mostly together in the kitchen; the dining room was used only for more formal dinners, so it made no sense to clutter the space permanently with a dining table.

Colouring in

Colour is key for the guest room/office combo. Go for calming colours like pale greens, blues or warm grey or go all white with neutral colours for bedding and furnishings.

You can always add pops of colour with cushions, throw blankets or even artwork. For green, add a plant or two.

Home gym or everyday office?

If your exercise routine is more important than guest space, then floor space is critical. This means you’ll need either a large room or a desk you can fold away. Storage would be vertical so as to minimise floor space incursion. Unless this room is flooded with natural light, you’ll need a mirror or two to bounce light around the room.

Consider where you’ll store your exercise equipment, whether you use a yoga mat, resistance band or free weights. I prefer a storage ottoman or, if your equipment allows, a shoe storage cabinet that takes up minimal floor area and keeps equipment tidy and out of sight. If you’ve converted a bedroom with a built-in wardrobe, you won’t have this problem.

I also prefer more calming colours like softer greens, blues and neutrals. While ‘incidental red’ might be a top trend at the moment, I don’t feel it would enhance my routine.

Other dual-purpose rooms to consider

Formal dining rooms have (mostly) gone the way of the dinosaurs. Most of us don’t use them regularly, so we could find better uses for them while enhancing our kitchens. If you have a good-sized eat-in kitchen with a table or an island and don’t host formal dinners, ditch the dining room.

The living room can double as a playroom for families with limited space. You can find stylish storage ottomans or toy chests to keep the space clutter-free.

By looking carefully at all the spaces and uses in your home, you can see more easily how to get the most value from your space and ensure all rooms can adapt to your needs now and into the future.

Need advice on selling your Gloucester region property?

As a proud local, I’m here to guide you through the process of selling your home. I specialise in lifestyle and rural and residential properties. I’ve done it myself and helped many families over my career. So give me a call; I’m here to help.

Gloucester region property investors: don’t try to time the market

Gloucester region property investors: don’t try to time the market

If you’ve been investing in property for a while, you no doubt know the golden rule: Investing for the medium to long term will deliver greater returns. What does this mean for property purchases? If you’re invested for eight to ten years, you’ll see most of the various real estate cycles. You don’t need to try to buy at the bottom of the market, and I’ll explain why.

Can you really time the property market for investing?

Many property investors, especially novice investors, will wait for a perceived fall in the market and then hope to swoop in to pick up a bargain. However, we know from long experience it’s notoriously difficult to identify the exact bottom of the market. If your strategy is predicated on buying at the lowest price, you could easily get caught out by a rapid market upswing, government policy that affects property and many other factors.

Hold property for the medium to long term: 8 to 10 years

The property market goes through cycles with dips and rises. Most cycles in Australia last from about seven to nine years, while the big-picture cycle can last up to 19 or 20 years, with three mini cycles during those years. We’ll see a period of intense activity as we saw in the latter half of 2020 and throughout 2021. When buyers and sellers are exhausted, we see a period when selling and buying return to normal (less hectic) levels.

How market cycles work for sellers and buyers

More people will put their homes on the market when prices are above average. As a property investor, you have more choices, and unless we see the extraordinary conditions we saw in late 2020 and throughout 2021, there is more room to negotiate on price.

When sellers perceive the market as down or flat, they’re less likely to want to sell their homes. However, there are at least 20 reasons people need to sell, no matter the timing. A new job interstate, a deceased estate that must be sold within a certain window for tax reasons, a move to a larger property to accommodate a growing family, a sea change or tree change; I could go on. These sellers need to sell so they can get on with their lives.

The decreased pool of homes on offer leads to perceived scarcity; that scarcity will ensure price stability and healthy competition among buyers.

Time in the market versus timing the market in the Barrington and Gloucester regions

Australian property prices (almost) always go up. Yes, during some cycles or when interest rates rise, we see a drop in the price of luxury properties in capital cities. However, interest rate rises don’t generally affect regional township properties to the same extent, although they have been shown to affect the prices of farms and lifestyle properties.

What seems expensive now will seem cheap in 10 years

We advise buyers to be flexible when it comes to price negotiation. Yes, it’s important to stick to your budget, but it’s also wise to assess a property carefully, even if it’s slightly over your budget. You don’t want to miss out on a growth property for the sake of a few thousand dollars (assuming you can stretch yourself without hardship).

Michael Yardney from Metropole states, “The Sydney housing market experienced an average compounding property price growth of 7.9% over the last 40 years”. While regional and rural property growth tends to fluctuate more, growth always creeps upwards.

Now more than ever, more people are seeking a more active lifestyle in country areas where they feel a greater sense of community. Our beautiful Gloucester and Barrington Tops region delivers.

Need advice on investing in Gloucester region property?

As a proud local, I’m here to guide you through the process of buying your ideal property. I specialise in lifestyle and rural and residential properties. I’ve bought properties myself and helped many investors over my career. So give me a call; I’m here to help.